Welcome to the website of Pei Zheng!

I’m a doctoral candidate at the School of Journalism, College of Communication, The University of Texas at Austin. My research focuses on political communication, new media technologies and media’s social impacts.

My research focuses on political communication, new media technologies and media’s social impacts. A central concern of my research is how the information flows among media institutions and other social agents; how their opinion, discourse and relationships have been shaped in the digital media context, and the broader change in politics, culture and society. I also have keen interests in statistics and data science, especially the methodological concerns raised by emerging forms of media which generate and carry “big data”. I use qualitative, quantitative and algorithmic methods of data collection and analysis.

I have published at peer-reviewed journals including Journal of Communication, International Journal of Press/Politics and Asian Journal of Communication. My work applies network analysis, data mining approach, structural equation modeling and multivariate analysis as well as ethnography and discourse analysis. I have routinely present papers at AEJMC, NCA and ICA annual conferences, and serve as the reviewer for those conferences.

I teach classes on multimedia journalism, digital storytelling and graphic design  at University of Texas at Austin. I would also be excited to teach students statistics and computation skills, which help them become competitive candidates in the data-driven era.

I have been working and living at various parts of the world, including New York, Washington D.C, California, Hong Kong, Beijing, Shanghai and Guangzhou in China in journalism, public relations and student advising. Immersing in diverse culture makes me an easy-going person, who is good at communicating and collaborating with people from diverse race and ethnicity.

You can find other information on this websites. If you have any questions, please don’t hesitate to contact me. I will be happy to share with you my research, life and more!

Paper on social media and net generation accepted for publication

Good news! My paper “Linking psychological attributes, gratifications and social network sites use to social capital”, co-authored with Dr. Louis Leung from Chinese University of Hong Kong, has been accepted for publication in International Journal of Cyber Behavior, Psychology and Learning (IJCBPL).